I’m sorry, I don’t normally hate on relaxers, but this commercial warranted the side-eye. As far as I know, there is no relaxer on the face of God’s green earth that will make your hair stronger or stop it from breaking. Really, are you serious? Relaxer that will stop your hair from breaking? Where was that when I was relaxing my hair?
Of course, they talk about how this particular relaxer makes your hair stronger, more manageable, etc.
They had the audacity to say: “When you have healthy hair, you have good looking hair. When your hair looks good, you feel good.” After hearing that — and the actresses extol the virtues of ORS Olive Oil relaxer, I enjoyed the warning at the bottom of the commercial:
WARNING: Contains calcium hydroxide and guanidine carbonate. Follow directions carefully to avoid skin and scalp irritation, hair breakage, and ear or eye injury.
If you have to to warn me about the product potentially causing irritation AND hair breakage — although the woman in the ad just said she gets less breakage and healthier hair thanks to ORS Olive Oil relaxer — there is a problem. You’ll have hair that moves… when it drops out from the chemical burns that happen if you use the product incorrectly… or in my case, if you use it at all. Sigh.
I’m not knocking anyone who relaxes their hair. If you’ve read enough blogs or watched enough You.Tube videos, you know that there are people out there with gorgeous relaxed hair, but they are the exception, not the rule. I see too many woman with their hair in shambles because they have been convinced by advertisements like this that relaxers will give them strong hair that moves and doesn’t break. If that were the case, Black women around the globe who relax their hair would all have relaxed, waist length hair.
And we know that definitely ain’t the case.