Are weaves in hair ads deceiving?

There’s a discussion happening over at Clutch Magazine asking if it is deceiving for models to wear weaves in hair advertisements. I personally think that it is deceiving. I know that Beyoncé is fully weaving a lacefront wig while she’s hawking L’Oreal hair products (you know, I already have major problems with L’Oreal). I know that the majority of Black models in these ads or on these product boxes are wearing weaves, but there is a perception that this shampoo/conditioner/relaxer will make my hair look like the weave that on Kelly Rowland’s head.

That isn’t necessarily true.

I think it comes down to a lot of these cosmetic companies are just looking for your money — they aren’t about creating products that make Black hair healthier or stronger. It’s all about getting that money. And these companies know that Black women will spend a mint on their hair, so they just want a little bit of it.

Is it deceiving if the claims are actually true? Yes. I mean, if the claims are true, why not show real hair that has benefited from the product? Anytime I see some weave in a hair ad, I’m going to be suspicious of any claim that the company has  made because I know that the hair in the ad isn’t real.

What do you think?


One Comment Add yours

  1. Nikkele says:

    YES! They are deceiving! Weaves are not in the texture of kinky hair and therefore using them to show “results” is not an accurate picture of the fullness and bounce advertisers claim your hair will have in the end.

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