There’s a discussion happening over at Clutch Magazine asking if it is deceiving for models to wear weaves in hair advertisements. I personally think that it is deceiving. I know that Beyoncé is fully weaving a lacefront wig while she’s hawking L’Oreal hair products (you know, I already have major problems with L’Oreal). I know that the majority of Black models in these ads or on these product boxes are wearing weaves, but there is a perception that this shampoo/conditioner/relaxer will make my hair look like the weave that on Kelly Rowland’s head.
That isn’t necessarily true.
I think it comes down to a lot of these cosmetic companies are just looking for your money — they aren’t about creating products that make Black hair healthier or stronger. It’s all about getting that money. And these companies know that Black women will spend a mint on their hair, so they just want a little bit of it.
Is it deceiving if the claims are actually true? Yes. I mean, if the claims are true, why not show real hair that has benefited from the product? Anytime I see some weave in a hair ad, I’m going to be suspicious of any claim that the company has made because I know that the hair in the ad isn’t real.
What do you think?